Brent's Business Growth Tips

By Brent Cassity


About Brent

Our VP of Business Development, Brent Cassity, is an author, speaker, host of a podcast, and has 30 years of experience with sales and growing businesses. He shares landmines to avoid and proven systems that will create momentum to grow your business.


Updating Your Bio

April 2022

Right Now is the Perfect Time to Update your Bio:

Why? Your story matters…it is a free layup to tell someone why they would want to do business with you. This Bio must be updated because things happened last year. Now is the time before this year gets away from you.

World Famous Novelist Salmon Rushdie once said, “Those who do not have the power over the story that dominates their lives, the power to retell it, deconstruct it, joke about it, and change as the times change, truly are powerless.” Powerful quote.

No one can tell your story better than you. Here are a couple of tips:

  • Write your Bio in 3rd person. People are used to reading news articles this way, so it sounds more professional. The article is being written about you.
  • What makes you stand out from the crowd? Years in the business, closing percentages, knowledge of the area, personal hobbies, community involvement, brand awareness social media, …whatever that is build it up to stand out in your bio
  • Who is your target audience? Now talk about things you like that you know your target audience likes and magically you have built commonality…they will think they like what I like so I want to do business with them.
  • A great bio will give the reader an idea what it is like to really work with you. So have fun with it! Example: Want an easy conversation starter with Jane try these topics: bacon, shoes, social media, dark beer, karaoke, chocolate…and real estate. See have fun with it.
  • How about a cool title to start off your bio: “Your Personal Real Estate Agent”


What is your Goal with a bio?

  • To seem likeable, trustworthy, and someone they would like to meet and do business with.
  • Think of every sentence so it builds on that goal.


Is it worth the time to update my bio?

  • Ummm…. yes! it is free. It can get you out of state and in state referrals
  • In this competitive environment don’t you want to stand out from the pack when people are looking to find someone to help them?


I can help you get started – I have the 14 Best Real Estate Bios for a Competitive Edge.  Reach out to me and I will email it to you…it can get your creative juices flowing. 

Just Do It! You will thank yourself that you did.

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